The 6 Messages That Turned Bad Bunny’s Super Bowl Show into an Unprecedented Latino Manifesto

6 Messages from Bad Bunny

Latino Pride on Stage

Puerto Rican Culture Takes Center Stage

Bad Bunny’s Super Bowl halftime performance became a tribute to Puerto Rico and a celebration of Latino culture before millions of viewers.

For more than 13 minutes, the artist displayed symbols, music, and statements that shaped a powerful narrative.

In addition to his hits, he surprised audiences with appearances by Lady Gaga and Ricky Martin, along with brief cameos from Pedro Pascal, Cardi B, and Karol G.

The iconic “casita,” plastic chairs, and barbershop once again became central elements of his visual universe.

A Super Bowl Show Filled with Identity and Latino Pride

Bad Bunny Super Bowl Latino manifesto – Photo: EFE Agency

The artist moved between sets evoking sugarcane plantations, beauty salons, and everyday Caribbean life.

While performing songs such as “Tití me preguntó,” “El apagón,” and “NUEVAYoL,” he took audiences on an unprecedented cultural journey—solidifying the Bad Bunny Super Bowl Latino manifesto.

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Amid expectations that he might deliver direct criticism of President Donald Trump’s administration, he opted for a message of unity.

However, he also reaffirmed that America “is not a country, but a continent.”

1. Benito Antonio Martínez Ocasio Stated: “I Never Stopped Believing in Myself”

“My name is Benito Antonio Martínez Ocasio, and if I am here today at Super Bowl LX, it’s because I never stopped believing in myself,” he told the stadium crowd.

“You should believe in yourself too. You are worth more than you think—believe me,” he added, connecting with fans who have followed his journey from Vega Baja.

He recalled uploading music to SoundCloud while working as a grocery store bagger.

That nod to his roots returned when he handed one of his Grammy awards to a child, creating an emotional moment.

2. The Cultural Value of the Everyday

Bad Bunny Super Bowl Latino manifesto – Photo: EFE Agency

The concert once again showcased elements that define his Puerto Rican identity.

Piragua carts, jíbaros, barbershops, and domino games painted a collective portrait of the island.

“La casita” reaffirmed his connection to Puerto Rico as a symbolic space that travels with him to every performance.

Each detail reinforced the cultural pride that has defined his career and strengthened the Bad Bunny Super Bowl Latino manifesto.

3. The Blackouts in Puerto Rico

One of the most powerful moments came when he performed “El apagón” from atop an electrical pole.

The reference to power outages was unmistakable, especially in light of Hurricane Maria in 2017.

Reports suggest that the number 64 on his shirt alluded to the initial official death toll after the disaster.

From the pole, he delivered the lines:
“Now everyone wants to be Latino / But they’re missing the flavor, the rhythm, and the reggaetón.”

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4. America Is a Continent

Bad Bunny Super Bowl Latino manifesto – Photo: EFE Agency

Although he said in English, “God bless America,” he quickly proceeded to list countries across the continent in a gesture of inclusion.

A parade of flags accompanied that moment, emphasizing the region’s diversity.

Before the finale, he held up a spiked football that read: “Together, We Are America.”

In Spanish, he concluded: “We are still here.”

5. Bad Bunny Refused to Speak in English

He uttered only one phrase in English, reaffirming his desire to communicate in Spanish.

He referenced his previous remark on Saturday Night Live: “You still have time to learn Spanish.”

He later softened the message by saying the important thing was to dance and enjoy.

His stance on stage confirmed that linguistic conviction.

6. Reclaiming Puerto Rico and Latino Culture

Bad Bunny Super Bowl Latino manifesto – Photo: EFE Agency

The performance also paid tribute to Latin American idiosyncrasy.

A scene featuring a child asleep on chairs during a wedding evoked classic community life moments.

Dance, sensuality, and social commentary coexisted seamlessly throughout the show.

After the performance, Donald Trump wrote that it was “one of the worst in history,” adding: “Nobody understands a word this guy is saying.”

But beyond differing opinions, the cultural impact of the artist continues to expand across the continent—further defining the Bad Bunny Super Bowl Latino manifesto, as detailed by the BBC.